The viral Staples employee isn't selling office supplies—she's selling the performance of not caring that she's selling office supplies. That's the only employee influencer model TikTok will allow.
The creator economy is worth an estimated $250 billion and growing. Here's how content creators actually make money, what the platforms take, and why 96% of creators earn under $100,000.
Niche livestream talk shows aren't just fragmenting the media landscape—they're revealing that the broadcast monoculture was never natural. It was just the only option when distribution was expensive.